Insights
The thinking behind the practice
Working perspectives on cloud economics, governance, and the decisions that sit behind a cloud bill. Written for practitioners and the leaders they report to.
The AI FinOps Practitioner Is Starting to Look Like an Economist
You can see more AI consumption than ever, yet 56 per cent of CEOs report no significant financial benefit. Measuring AI expenditure and establishing its economic value are separate disciplines, and most organisations have only built the first.
Jul 2026Your Cheapest AI Model Might Be Your Most Expensive Decision
A lower price per million tokens can hide a higher cost per outcome. Jan Iłowski argues token pricing is meaningless, and he is right. It is the same mistake cloud finance made with the utility bill, and it is worth learning to measure AI by the cost of a decision instead of the price of a token.
Mar 202685% Tag Coverage. Zero Answers.
Your tagging strategy is measuring compliance, not enabling decisions. Learn why allocation models come first and how five tags chosen with intent beat twelve copied from an enterprise playbook.
Feb 2026The FinOps ROI Calculator Every CFO Needs
Your CFO asks 'What's the ROI on FinOps?' Here's a multidimensional calculator covering savings, velocity, risk, and innovation metrics.
Jan 2026AI Workloads Are Breaking Your FinOps Model
AI spending breaking your budget with no clear ROI? Learn why traditional FinOps fails and how CFOs are using portfolio theory to govern AI investments.
FinOps Isn’t a Cost-Cutting Project – It’s Capital Allocation
Stop treating cloud as an expense to cut. Learn why leading organisations manage cloud spend as an investment portfolio, not a utility bill.
Dec 2024Breaking Down AWS Cost and Usage Reports (CUR): A Step-by-Step Guide – Part 2
Turn raw AWS CUR data into actionable dashboards. Advanced Athena queries, QuickSight visualisations, and anomaly detection techniques.
Dec 2024Breaking Down AWS Cost and Usage Reports (CUR): A Step-by-Step Guide – Part 1
Master AWS Cost and Usage Reports from scratch. Set up CUR, centralise data across accounts, and enable tag-driven chargebacks.
Nov 2024A Deep Dive into Cost Allocation Models: Choosing the Right Approach
Account-based or tag-driven? Discover which cost allocation model fits your organisation and how to blend approaches for maximum clarity.
Nov 2024Creating an Effective AWS Cost Allocation Strategy
Stop guessing where cloud costs come from. Build an AWS cost allocation strategy with tagging, chargebacks, and clear team accountability.
Nov 2024Building a FinOps Culture: Training and Education
Tools alone won't control cloud costs. Learn how to build a FinOps culture that makes cost awareness second nature across your organisation.